Responsible Travel.
Positive Impact.
Reimagined Together.
About NawiriGroup
Our group is foremost known as a leading safari travel group, offering great personalised nature based travel experiences across the continent. Yet, our group is so much more than just a travel company. We are a platform that connects local communities, expert partners, private sector operators and travellers with one goal: driving positive impact at scale within some of Africa’s most iconic wilderness areas. Our goal is to ensure that these natural ecosystems, the last remaining natural ecosystems in the world with such high densities of large mammals, are successfully protected for future generations and that the local communities in these areas thrive.
Today, through the Group’s various subsidiaries across multiple countries, we employ over 1,300 people in sub-Saharan Africa – all dedicated to delivering immersive experiences while working towards our goal of delivering impact at scale. We operate distinct brands in their individual markets, supported by a common core of shared enabling functions - all with a shared purpose. Integral to all of this is the work of Nawiri Foundation, which sits at the nexus of impact partners, our commercial activities and fundraising from individual and institutional donors.
Our shared purpose is encapsulated in our name - ‘Nawiri’ is Kiswahili for ‘to flourish/thrive’, reflecting our vision of creating a future where vital ecosystems and local communities thrive together.
Our Ecosystem Focus
Our travellers explore many of East and Southern Africa’s great landscapes, providing positive benefits through ecotourism. Our impact work currently focuses on key ecosystems that are critical for the health of our planet. We send travellers to all of these wilderness areas and have a presence through our camps and lodges in four* of them.
The Greater Ruaha Ecosystem
Serengeti-Mara Ecosystem
Greater Selous Ecosystem
Greater Virunga Landscape
Kavango-Zambezi TCA
Greater Limpopo TCA
Greater Cape Floristic Region
*Our new property in the Greater Virunga Landscape will receive guests from 2026.
NawiriGroup
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For decades, Asilia has been leading the way in offering unforgettable immersive safari experiences in East Africa.
Today, our leading safari operator has grown to 17 bespoke camps and lodges across Kenya, Tanzania, and Uganda.
Asilia also offers a full service DMC in Tanzania, Kenya, Rwanda and Uganda.
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Go2Africa is our team of multi-award-winning African safari experts, specialising in luxury and mid-range tailor-made tours and safaris across Africa for over 25 years.
Based in Cape Town, our safari expertise is built on personal travel experience and trusted relationships in every destination we recommend. Our unbiased, first-hand advice ensures your trip is tailor-made to your exact needs, and includes all flights, activities and transfers.
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Our fantastic brand teams are supported by centralised group functions in Technology, HR, Finance, and Digital Performance Marketing. Our Shared Services headquarters are in South Africa, but we have team members located across the world.
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The Nawiri Foundation sits at the nexus of impact partners, our commercial activities and fundraising from individual and institutional donors. A Tanzanian registered NGO, the Nawiri Foundation facilitates the group impact agenda in Tanzania.
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Asilia Giving was the original name given to our Foundation, which was rebranded as Nawiri Foundation in October 2023.
Today, Asilia Giving is the name given to our impact programme funded through the Asilia bednight levy and guest contributions. This supports several projects throughout Tanzania (facilitated via the Nawiri Foundation) and Kenya (facilitated through Asilia Africa), primarily joining broader efforts as one of many funders to help drive collective progress on big challenges.
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